If you’re a parent or grandparent thinking about your child’s long-term financial future, the new Trump accounts could be one of the most interesting tools to hit the market in years. They’re not a replacement for 529 plans or Roth IRAs, but they offer something unique: the ability to start serious, tax-advantaged investing the day a child is born—without needing earned income. Here’s the straight talk on how they actually work, where they shine, where they fall short, and—mo

For over half a century, Equity Financial Group has remained proudly independent and family-owned. In a world dominated by corporate firms and call centers, here’s why that difference matters more than ever — especially when it comes to your financial future.

We have competing needs when it comes to our money. Economics can sometimes feel like we don't have an option to begin our investment journey, which can lead to some cynicism about the future. For those in the savings routine without a plan in place, it can feel like you're being oversold on products and services. Taking a hard look at where you are informs your approach to look forward. Take a look at today's blog and feel some comfort knowing that this journey doesn't have

Now for something light. This apt and unconventional comparison sheds some light on your own needs with respect to your preferences. Foods are a necessity - that's a fact. But foods, like a multitude of other necessities in life, can be tailored to intended purpose and preference. Read on to discover how your own combinations of preferences and outcomes can inform your future investments.

Planning for your financial future takes a variety of forms, and there are many shared elements between individuals like retirement planning and budgeting. What matters is that your start your planning journey, not that your started early. Read on to discover elements that make help make a financial plan successful.

Pride month is a special time we celebrate our LGBTQIA+ identities and uniqueness. It's a joyous time to acknowledge ourselves, openly protest against hateful rhetoric, and live how we choose, because: Who does this hurt?

LGBTQ+ elders are four times less likely to have adult children than their heterosexual counterparts. So who’s around to notice when queer elders need care, and who would think to check if they have a will, life insurance, or other estate planning considerations?